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![The Digital Marketing Download 20:1: A DOWNLOAD OF ALL THINGS DIGITAL by [Sue Blatchford]](https://m.media-amazon.com/images/I/414umxpa56L._SY346_.jpg)
The Digital Marketing Download 20:1: A DOWNLOAD OF ALL THINGS DIGITAL Kindle Edition
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This book is a download of all things Digital. After all, Digital Marketing is Complicated. With a never-ending list of activities you should be doing – how do digital marketing professionals cut through the noise and run digital to make a profit? This is the straight talk to give marketing professionals, agencies, and businesses the insights on how to make it work. It’s not sexy or rocket science – but there is a direct line to achieving success, you just need to find it and get on it. This book explores the key digital foundations that truly matter, from digital ownership and assets, to audience and buying cycle, strategy and planning, budget weighting, competition analysis, tracking setup and benchmarking, Google Ads, SEO, social, programmatic, remarketing, social, content and ultimately performance optimisation. “Too many times I have seen people lose their money, businesses, mojo or faith from bad decisions, lack of foresight and planning, poor budget management and working with the wrong people and taking the wrong advice. There is so much to know – so much is obvious – but so often people are moving way too fast or in too many directions and lose sight of what is really important to keep a business digitally viable.” Sue Blatchford SUE BLATCHFORD – DIGITAL PERFORMANCE DIRECTOR 20 years at PayPerClick Digital Marketing Agency Sydney. Experienced digital marketing strategist, campaign manager, SEO specialist and digital performance director. Sue has been working with technology-based solutions since 1992 with a background in graphic design, training book author, e-learning courseware developer and trainer, content strategist and digital producer. Throughout her career Sue has worked with major Australian and International companies.
- Print length228 pages
- LanguageEnglish
- Publication date14 January 2022
- File size4922 KB
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Product details
- ASIN : B09QJ2R7BX
- Language : English
- File size : 4922 KB
- Text-to-Speech : Not enabled
- Enhanced typesetting : Not Enabled
- X-Ray : Not Enabled
- Word Wise : Not Enabled
- Print length : 228 pages
- Best Sellers Rank: 152,611 in Kindle Store (See Top 100 in Kindle Store)
- 64 in Advertising (Kindle Store)
- 170 in Advertising (Books)
- 525 in Brand Management
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Top reviews from Australia
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Reviewed in Australia on 27 February 2022
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This book is a great overview of digital marketing. The colourful layout makes it easy to read and digest the information. Heaps of great tips and insights.
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Reviewed in Australia on 21 January 2022
An amazing download – I learned so much about the pitfalls and solutions for everything digital. And there's a LOT! Obviously written from some incredible experience the information and advice is both realistic and inspiring. Highly recommend.
Reviewed in Australia on 21 January 2022
This book is a thorough and easy to digest guide to managing a marketing strategy in the increasingly complicated world of digital marketing. A must-have for any marketing strategist
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Carrie Webster
5.0 out of 5 stars
This book is amazing!
Reviewed in the United States on 26 January 2022Verified Purchase
Such a wealth of information. Highly recommend!