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The Digital Marketing Download 20:1: A DOWNLOAD OF ALL THINGS DIGITAL by [Sue Blatchford]

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Sue Blatchford

The Digital Marketing Download 20:1: A DOWNLOAD OF ALL THINGS DIGITAL Kindle Edition

by Sue Blatchford (Author) Format: Kindle Edition

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This book is a download of all things Digital. After all, Digital Marketing is Complicated. With a never-ending list of activities you should be doing – how do digital marketing professionals cut through the noise and run digital to make a profit? This is the straight talk to give marketing professionals, agencies, and businesses the insights on how to make it work. It’s not sexy or rocket science – but there is a direct line to achieving success, you just need to find it and get on it. This book explores the key digital foundations that truly matter, from digital ownership and assets, to audience and buying cycle, strategy and planning, budget weighting, competition analysis, tracking setup and benchmarking, Google Ads, SEO, social, programmatic, remarketing, social, content and ultimately performance optimisation. “Too many times I have seen people lose their money, businesses, mojo or faith from bad decisions, lack of foresight and planning, poor budget management and working with the wrong people and taking the wrong advice. There is so much to know – so much is obvious – but so often people are moving way too fast or in too many directions and lose sight of what is really important to keep a business digitally viable.” Sue Blatchford SUE BLATCHFORD – DIGITAL PERFORMANCE DIRECTOR 20 years at PayPerClick Digital Marketing Agency Sydney. Experienced digital marketing strategist, campaign manager, SEO specialist and digital performance director. Sue has been working with technology-based solutions since 1992 with a background in graphic design, training book author, e-learning courseware developer and trainer, content strategist and digital producer. Throughout her career Sue has worked with major Australian and International companies.

Language

English
Publication date

14 January 2022
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4922 KB
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ASIN ‏ : ‎ B09QJ2R7BX
Language ‏ : ‎ English
File size ‏ : ‎ 4922 KB
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Enhanced typesetting ‏ : ‎ Not Enabled
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Best Sellers Rank: 181,893 in Kindle Store (See Top 100 in Kindle Store)
- 72 in Advertising (Kindle Store)
- 205 in Advertising (Books)
- 589 in Brand Management

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6 ratings

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Sue Blatchford

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Digital Marketing Performance Consultant | Trainer | Speaker

Sue Blatchford is a founding member and Digital Director at PayPerClick Digital Marketing Agency in Sydney Australia established in 2002. Sue is an experienced Digital Marketer, Search Strategist, Campaign Manager, SEO Specialist and Digital Performance consultant. She has been working with technology based solutions since 1992. Sue’s background and experience has seen her working with all aspects of visual, content and user centred design, including positions as Graphic Designer, Training Presenter, Training Book Author, Courseware Developer and Instructor, Change Management and Staff Training for SAP implementations, E-Learning Courseware and Content Developer. Sue has conducted hundreds of digital performance audits for leading Australian websites.

Throughout her career, Sue has worked with major Australian and International companies.

Sue completed her real estate and business broker’s licence to become a part owner of SBX Business Brokers, which her parents had founded and managed for 35 years. Sue is Digital Director at PayPerClick and a Director at SBX Business Brokers.

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Ric

great overview of digital marketing

Reviewed in Australia on 27 February 2022

Verified Purchase

This book is a great overview of digital marketing. The colourful layout makes it easy to read and digest the information. Heaps of great tips and insights.

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Alysia

Where's this book been hiding?

Reviewed in Australia on 9 June 2022

Having also been in the "WEB" industry for over 20 years, I found this book to be so true and reflective of my own thoughts and learnings - it's a pitty I had to learn the hard way.

The internet changes have been radical, we all have so much to learn, retain, adapt with etc.

For anyone in the digital world, grab this book and keep it handy. Sue has taken all the hard work out of learning this stuff, and explaining it in such a simple, easy-to-understand way.

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Ruby Blessing

A Must Have for anyone who has a business – or is in marketing

Reviewed in Australia on 21 January 2022

An amazing download – I learned so much about the pitfalls and solutions for everything digital. And there's a LOT! Obviously written from some incredible experience the information and advice is both realistic and inspiring. Highly recommend.

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Deb Bennie

The must-have guide to digital marketing

Reviewed in Australia on 21 January 2022

This book is a thorough and easy to digest guide to managing a marketing strategy in the increasingly complicated world of digital marketing. A must-have for any marketing strategist

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