KISS has released thirty-seven records and sold 80 million albums worldwide. Gene Simmons has also acted in films and on television, has written and produced albums for other recording artists, has managed the recording career of, among others, Liza Minelli, and was founder and president of his own recording label, Simmons Records/RCA. He also launched his film and TV producing career with Detroit Rock City for New Line Cinema. Gene Simmons lives in Beverley Hills, California, and was recently the rock star teacher on Channel 4's Rock School.

Here for the first time Gene Simmons, the notorious mainman of the explosive rock and roll group KISS, tells his story. Delivered in Gene's own honest, outrageous and uncensored voice, he tells of his early beginnings in Israel, of his arrival in New York at the age of eight, his first taste of 1950s pop culture and his developing thirst for fame, fun and girls. Undoubtedly one of the most infamous rock and roll legends alive, Gene tells the never before revealed story of KISS's reign as the biggest and most popular band in the world. Finally, the real story of the man behind the make-up.

Me, Inc. features a black simulated-leather cover with gold foil stamping and a black ribbon bookmark.

The fact that KISS is one of the most successful rock bands in the world is no accident. From the beginning Gene Simmons and Paul Stanley had a clear-cut vision of what they wanted to do and how they wanted to operate KISS as a business well before they ever first took the stage. Since deciding with Paul to manage the band themselves, Simmons has proved himself to be a formidable businessman, having sold over 100 million CDs and DVDs worldwide, overseen over 3,000 licensed merchandise items, and starred in the longest running celebrity reality show to date. More impressive is that he handles all of his business ventures on his own—no personal assistant, few handlers, and as little red tape as possible.

In Me, Inc., Simmons shares a lifetime of field-tested and hard-won business advice that will provide readers with the tools needed to build a solid business strategy, harness the countless tools available in the digital age, network like hell, and be the architect for the business entity that is you. Inspired by The Art of War, the book dispenses Simmons’ in-depth insights via thirteen specific principles for success based on his own experience, triumphs, and instructional failures in business—from finding the confidence within yourself that’s necessary to get started, to surrounding yourself with the right people to partner with and learn from, to knowing when to pull the plug and when to double-down. These thirteen principles are a skeleton key into a world of success, freedom, peace of mind and, most importantly, financial success. 

YOU DESERVE TO HAVE POWER.

IT IS YOURS FOR THE TAKING.

GENE SIMMONS IS HERE TO UNLOCK THE DOORS TO THE TEMPLE.

Gene Simmons, KISS front-man, multi-hyphenate entrepreneur, and master of self-invention, shares his philosophy on power—how to attain it, how to keep it, and how to harness it as a driving force in business and in life.

As co-founder of KISS, America's #1 gold record-award-winning group of all time, Simmons knows the thrill and seduction of power firsthand. But gold records alone don’t equal power. The decisions you make once you attain a certain level of success are what separate the pretenders from the pantheon.

Inspired by Niccolo Machiavelli’s The Prince, Simmons offers his unique take on the dynamics of power in every realm of life, from the bedroom to the boardroom, to the world of rock, celebrity, and social media, to politics. With one-of-a-kind anecdotes from his life and career, as well as stories from historical and contemporary masters of power, including Winston Churchill, Napoleon Bonaparte, Warren Buffett, Michael Jordon, Oprah, and Elon Musk, Simmons crafts a persuasive and provocative theory on how the pursuit of power drives civilization and defines our lives.

The rules of power are changing in today’s fast-paced, hyper-connected world in a way that Machiavelli never could have imagined, and we all need to learn to adapt. Simmons tells readers: Ignore the negatives. Be unrelenting. Rise above the rest. You are the architect of your success.