I’ve just finished ‘The Invincible Company’ which is part of the Strategyzer series published by Wiley.
The book references an insane amount of business models tied into real life company examples. This in itself leaves you with a lot to ponder, particularly when transformation has occurred.
The suggested commitment to innovation by the CEO or Co-CEO at 50-100% of their total time is interesting, but less interesting than a proposed matrix structure of a Chief Entrepreneur, Chief Venture Capitalist and Chief Risk Officer with all the same powers of the traditional executive team - the Chief Entrepreneur actually being the same level as the CEO but not focused on core business.
Super visual and easy to work through.
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From the Publisher
The Invincible Company is the latest book by Alex Osterwalder and Yves Pigneur, authors of the international bestselling Strategyzer book series and the minds behind some of the most innovative business model tools that have changed the way the world creates new products.
The Invincible Company decodes how some of the world’s most successful companies managed to build superior business models and reinvent themselves while others have failed.
Together with coauthors Frederic Etiemble and Alan Smith, Osterwalder and Pigneur draw on years of research and practice to reveal how companies such as Amazon, Ping An, Airbnb, Microsoft, and Logitech have been able to disrupt industries, turn themselves around, and build resilient organizations that are able to reinvent themselves constantly. The authors show how "the invincible company" is equally equipped to search and explore new opportunities to exploit and grow existing businesses.
New Tools in the Book
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Portfolio MapThe book builds on a new tool, The Portfolio Map, that helps leaders of large and small companies manage a portfolio of new ideas and existing businesses simultaneously. The Map is completed with a suite of practical tools to reduce the risk and uncertainty of exploring new business opportunities. |
Business Model PatternsThe content doesn’t stop there. The book outlines a library of 21 business model patterns that Invincible Companies use to compete beyond great products and services or to shift outmoded business models to superior ones. Discover the patterns and questions for leaders to improve your own business model. |
Innovation Culture ReadinessThe last section of the book helps you ask nine innovation culture readiness questions and learn what you need to do in order to implement an innovation culture. |
The Three Characteristics of an Invincible Company
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They Build a Capability for Constant ReinventionInvincible Companies constantly reinvent themselves by exploring a portfolio of new business ideas to stay ahead of everybody else and beat disruption. |
They Compete on Superior Business ModelsInvincible Companies compete on superior business models, not just product, service, or technology. |
They Transcend Industry BoundariesInvincible Companies are increasingly able to transcend traditional industry boundaries. |
Ready to reinvent your organization? Get inspired with the uniquely visual, always innovative Strategyzer series:
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Business Model Generation: A Handbook for Visionaries, Game Changers, and ChallengersBusiness Model Generation teaches you how to systematically understand, design, and differentiate your business model. |
Value Proposition Design: How to Create Products and Services Customers WantValue Proposition Design helps you tackle a core challenge of every business—creating compelling products and services customers want to buy. |
Testing Business Ideas: A Field Guide for Rapid ExperimentationTesting Business Ideas explains how to increase the success of any venture by providing a practical guide to rapid experimentation. |
The Invincible Company: How to Constantly Reinvent Your OrganizationThe Invincible Company shows how any organization can become unstoppable by managing a portfolio of existing businesses and by simultaneously exploring a pipeline of potential new growth engines. |
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Customer reviews
Top reviews from other countries
Tom Ryan
"With a single bound, Jack was free"
Reviewed in the United Kingdom on 11 December 2020Verified Purchase
Mr. Owen Ashby
Outstanding. Timely. Practical. Seminal.
Reviewed in the United Kingdom on 21 April 2020Verified Purchase
Mark Gardner Amazon Customer
Reality is different to theory.
Reviewed in the United Kingdom on 11 April 2021Verified Purchase
howaayman
Choc-a-block with great ideas
Reviewed in the United Kingdom on 2 February 2021Verified Purchase
John Jacquest
Good presentation but difficult concept to figure out alone
Reviewed in the United Kingdom on 28 January 2022Verified Purchase
