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Million Dollar Micro Business: How to Turn Your Expertise Into a Digital Online Course Paperback – 1 July 2021
Tina Tower (Author) Find all the books, read about the author, and more. See search results for this author |
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Discover how to launch a profitable online course from scratch
In Million Dollar Micro Business: How To Turn Your Expertise Into A Digital Online Course, entrepreneur and author Tina Tower delivers a new and smarter way to do business that avoids huge overheads and large capital investments. Fueled by recent innovations in technology and shifts in consumer behavior, the accomplished author shows you a new way to have a big impact with few resources.
You’ll learn how to create a digital course based on expertise you’ve gained through your life, business, academic work, and career. The book is a practical and tangible guide to getting started and offers a proven framework and case studies of people who have scaled courses into seven-figure ventures.
This important book teaches you:
- How to turn your passion and expertise into profit, using what you know to create a global, online course
- Why bigger is not always better, and how less overhead and investment is often a good thing for a scalable business
- An alternative to the 9-5 hustle and grind of a traditional workplace
- Real-life case studies from people who have been on this journey before
Perfect for entrepreneurs, seasoned professionals, educated experts, and anyone else interested in sharing their knowledge with the world around them, Million Dollar Micro Business is an indispensable guide to creating a lucrative online course from scratch.
- Print length336 pages
- LanguageEnglish
- Publication date1 July 2021
- Dimensions14.99 x 2.29 x 22.61 cm
- ISBN-100730392074
- ISBN-13978-0730392071
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From the Publisher
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PART I: How it begins1. Start small 2. Personal branding 3. Time management 4. Overcome your fear Success story: James Wedmore—Business By Design |
PART II: Create that first idea5. Get clear on your idea 6. Set up your new business 7. Map out your signature course 8. Develop your course content 9. Design your point of difference 10. Design your brand and what you stand for 11. Nail your first offer and program Success story: Kayse Morris—The CEO Teacher |
PART III: Launch it out into the world12. Build your digital learning website 13. Content marketing 14. Build your list 15. Sell your services from a virtual stage Success story: Tracy Harris—Mums With Hustle |
PART IV: Growth16. The comparison trap 17. Embrace automation and software 18. Become a systems nerd 19. Your micro team 20. Outsourcing vs in-house team 21. Ditch the guilt Success story: Clint Salter—Dance Studio Owners Association |

PART V: Welcome to the new world
22. Manage your money: cash flow vs profit
23. Say no to protect your energy
24. Design life your way
25. Where to from here?
Success story: Denise Duffield-Thomas—Chillpreneur
Product description
From the Publisher
Tina Tower is an award-winning serial entrepreneur who has founded, grown, and sold several businesses and franchises. Tina has helped hundreds of people package their expertise into an online course and launch it to the world. Through her program, Her Empire Builder, she is on a mission to help 100 women build a $1 million a year business by 2025.
milliondollarmicrobusiness.com
From the Inside Flap
Turn what you know into a seven-figure business
Throughout your life, you’ve acquired skills and knowledge that other people want. Million Dollar Micro Business is your step-by-step guide to turning that learning into a highly-profitable online course, available to millions around the world. Inside, you’ll learn the secrets for creating a profitable and engaging online course. From ideation to launch and growth, award-winning entrepreneur and educator Tina Tower presents a practical, proven and comprehensive approach that has been used by countless people just like you to realise their dreams.
Success is literally at your fingertips. Learn how to:
- discover what you know and what you can teach
- develop your ideas into informative course material
- build your digital learning website
- market and launch your new course to a receptive audience
- grow and scale through automation.
Million Dollar Micro Business is a must-read for all would-be entrepreneurs with unique skills or expertise just waiting to be shared with the world.
Featuring success stories from some of the world’s top course creators:
- James Wedmore: Business By Design
- Kayse Morris: The CEO Teacher
- Clint Salter: Dance Studio Owners Assoc.
- Denise Duffield-Thomas: Money Bootcamp
- Tracy Harris: Mums With Hustle
From the Back Cover
Turn what you know into a seven-figure business
Throughout your life, you’ve acquired skills and knowledge that other people want. Million Dollar Micro Business is your step-by-step guide to turning that learning into a highly-profitable online course, available to millions around the world. Inside, you’ll learn the secrets for creating a profitable and engaging online course. From ideation to launch and growth, award-winning entrepreneur and educator Tina Tower presents a practical, proven and comprehensive approach that has been used by countless people just like you to realise their dreams.
Success is literally at your fingertips. Learn how to:
- discover what you know and what you can teach
- develop your ideas into informative course material
- build your digital learning website
- market and launch your new course to a receptive audience
- grow and scale through automation.
Million Dollar Micro Business is a must-read for all would-be entrepreneurs with unique skills or expertise just waiting to be shared with the world.
Featuring success stories from some of the world’s top course creators:
- James Wedmore: Business By Design
- Kayse Morris: The CEO Teacher
- Clint Salter: Dance Studio Owners Assoc.
- Denise Duffield-Thomas: Money Bootcamp
- Tracy Harris: Mums With Hustle
About the Author
Tina Tower is an award-winning serial entrepreneur who has founded, grown, and sold several businesses and franchises. Tina has helped hundreds of people package their expertise into an online course and launch it to the world. Through her program, Her Empire Builder, she is on a mission to help 100 women build a $1 million a year business by 2025.
milliondollarmicrobusiness.com
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Product details
- Publisher : Wiley; 1st edition (1 July 2021)
- Language : English
- Paperback : 336 pages
- ISBN-10 : 0730392074
- ISBN-13 : 978-0730392071
- Dimensions : 14.99 x 2.29 x 22.61 cm
- Best Sellers Rank: 21,358 in Books (See Top 100 in Books)
- 72 in Women & Business (Books)
- 138 in E-Commerce (Books)
- 419 in Entrepreneurship (Books)
- Customer Reviews:
About the author

Tina Tower has captured attention with her raw and real approach to building business. Born in 1984 in Sydney, she’s not afraid to share her failures as well as her successes. Tina is an example of what happens when you define what you want in life and go after it with all you’ve got.
Like some people find religion, Tina found personal development, which led her to go on to start investing in property at 18, starting her business at 20, getting married, having two children, graduating from the University of Sydney and building and selling multiple businesses, including a national franchise system, before her 34th birthday. Tina knows how to leverage her skills and how to stick it out when faced with the stumbling blocks that we all run into on the road to success.
Tina launched a toy store and tutoring centre in 2004, designed and licensed her own programs and curriculum as Begin Bright in 2008 and franchised her business in 2011. After building the network of Begin Bright centres up to more than 30, Begin Bright was acquired by an international education company in 2016. Tina has been celebrated in the Australian business community, winning the Australian Telstra Young Business Woman of the Year in 2014 and being the 2017 Entrepreneur in Residence for Australia’s largest business women’s group,
Business Chicks, as well as being featured on Sky Business, The Huffington Post and The Financial Review.
Tina has travelled the world, working remotely with her husband and two sons and being a true entrepreneur. She has run multiple businesses and coaches others to do the same as a Business Strategist and with her online business programs, Scale Up, Laptop Life and Her Empire Builder.
She is the host of the Her Empire Builder podcast and author of One Life - How to Have the Life of Your Dreams.
www.tinatower.com
Customer reviews
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PS. Great summary of actions at the end of each section so you can essentially read through the book, then go back and take action.
Great overall outline though.