Buying Options

Included with a Kindle Unlimited membership. Learn more
Read for $0.00
This eBook is also available to read for $0.00 for Prime members. Learn More
OR
Kindle Price: $9.99
includes tax, if applicable

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Share <Embed>
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer – no Kindle device required. Learn more

Read instantly on your browser with Kindle Cloud Reader.

Using your mobile phone camera, scan the code below and download the Kindle app.

QR code to download the Kindle App

Predictably Irrational: The Hidden Forces that Shape Our Decisions by [Dan Ariely]

Follow the Author

Something went wrong. Please try your request again later.

Predictably Irrational: The Hidden Forces that Shape Our Decisions Kindle Edition

4.6 out of 5 stars 4,267 ratings

Amazon Price
New from Used from
Kindle
$9.99

Kindle Daily Deal: Save at least 70%
Each day we unveil a new book deal at a specially discounted price - for that day only. See today's deal or sign up for the newsletter

Product description

From the Back Cover

How do we think about money?
What caused bankers to lose sight of the economy?
What caused individuals to take on mortgages that were not within their means?
What irrational forces guided our decisions?
And how can we recover from an economic crisis?

In this revised and expanded edition of the New York Times and Wall Street Journal bestseller Predictably Irrational, Duke University's behavioral economist Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psychological study to the realm of public policy, Ariely offers his own insights into the irrationalities of everyday life, the decisions that led us to the financial meltdown of 2008, and the general ways we get ourselves into trouble.

Blending common experiences and clever experiments with groundbreaking analysis, Ariely demonstrates how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. As he explains, our reliance on standard economic theory to design personal, national, and global policies may, in fact, be dangerous. The mistakes that we make as individuals and institutions are not random, and they can aggregate in the market--with devastating results. In light of our current economic crisis, the consequences of these systematic and predictable mistakes have never been clearer.

Packed with new studies and thought-provoking responses to readers' questions and comments, this revised and expanded edition of Predictably Irrational will change the way we interact with the world--from the small decisions we make in our own lives to the individual and collective choices that shape our economy.

--This text refers to the hardcover edition.

From the Inside Flap

How do we think about money?
What caused bankers to lose sight of the economy?
What caused individuals to take on mortgages that were not within their means?
What irrational forces guided our decisions?
And how can we recover from an economic crisis?

In this revised and expanded edition of the New York Times and Wall Street Journal bestseller Predictably Irrational, Duke University's behavioral economist Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psychological study to the realm of public policy, Ariely offers his own insights into the irrationalities of everyday life, the decisions that led us to the financial meltdown of 2008, and the general ways we get ourselves into trouble.

Blending common experiences and clever experiments with groundbreaking analysis, Ariely demonstrates how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. As he explains, our reliance on standard economic theory to design personal, national, and global policies may, in fact, be dangerous. The mistakes that we make as individuals and institutions are not random, and they can aggregate in the market--with devastating results. In light of our current economic crisis, the consequences of these systematic and predictable mistakes have never been clearer.

Packed with new studies and thought-provoking responses to readers' questions and comments, this revised and expanded edition of Predictably Irrational will change the way we interact with the world--from the small decisions we make in our own lives to the individual and collective choices that shape our economy.

--Boston Globe --This text refers to an alternate kindle_edition edition.

Product details

  • ASIN ‏ : ‎ B002RI9QJE
  • Publisher ‏ : ‎ HarperCollins; Expanded, Revised edition (6 March 2009)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 2180 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 302 pages
  • Customer Reviews:
    4.6 out of 5 stars 4,267 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT. His work has been featured in leading scholarly journals as well as a variety of popular media outlets, including the New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, and Science. He has also been featured on CNN and National Public Radio. Dan publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN. He splits his time between Princeton, NJ, and Cambridge, MA.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
4,267 global ratings

Review this product

Share your thoughts with other customers

Top reviews from Australia

Reviewed in Australia on 14 February 2020
Verified Purchase
3 people found this helpful
Report abuse
Reviewed in Australia on 16 June 2017
Verified Purchase
2 people found this helpful
Report abuse
Reviewed in Australia on 4 October 2021
Verified Purchase
Reviewed in Australia on 30 September 2021
Verified Purchase
Reviewed in Australia on 24 June 2017
Verified Purchase
Reviewed in Australia on 10 October 2020
Verified Purchase
Reviewed in Australia on 16 May 2021
Verified Purchase
Reviewed in Australia on 11 February 2019
Verified Purchase

Top reviews from other countries

Alok Kejriwal
5.0 out of 5 stars Just get this book. That's it.
Reviewed in India on 11 August 2019
Verified Purchase
Customer image
Alok Kejriwal
5.0 out of 5 stars Just get this book. That's it.
Reviewed in India on 11 August 2019
Predictably Irrational - Book review.

GET THIS BOOK. That's it.

A BRILLIANT read. Irrespective of what you do, you must read this textbook of human behaviour & how amazingly complex our minds are decisions are.

A sample of what's inside:

Consider an experiment on 100 students based on an old subscription model of The Economist magazine, offering:

Option 1 - a web subscription for $59

Option 2 - a print subscription for $125

Option 3 - a web & print subscription for $125

16 students chose Option 1

0 students chose Option 2 (obvious!!)

84 students chose Option 3.

Revenue earned = $11,444.

The author then removed Option 2 (Print sub for $125) Results:

68 students chose Option 1

32 students went for Option 3Revenue earned = $8,012

What could have possibly changed their minds? It was the mere presence of THE DECOY (2nd option) that made them buy MORE expensive options in the 1st experiment & less in the 2nd experiment.

The book is replete with such experiments. Also, real-life examples of human behaviour when it comes to product pricing (including 'anchoring'), buying houses, cheating, Starbucks Upsells, what Ford learned from Toyota about Car servicing and too many brilliant quotes.
Images in this review
Customer image
Customer image
101 people found this helpful
Report abuse
Susan Stepney
5.0 out of 5 stars Several of the examples will be useful to help avoid faulty reasoning in certain cases
Reviewed in the United Kingdom on 1 January 2019
Verified Purchase
11 people found this helpful
Report abuse
Tony James Slater
5.0 out of 5 stars Brain-exploding potential!
Reviewed in the United Kingdom on 17 July 2015
Verified Purchase
13 people found this helpful
Report abuse
Nick Michelioudakis
5.0 out of 5 stars A Review - for Educators
Reviewed in the United Kingdom on 14 July 2016
Verified Purchase
Customer image
Nick Michelioudakis
5.0 out of 5 stars A Review - for Educators
Reviewed in the United Kingdom on 14 July 2016
MIT Professor Dan Ariely needs no introduction; he is one of the biggest names in the field of Behavioural Economics. Ariely studies the way we think, decide and operate – and in chapter after chapter he shows that we are far from being the rational creatures we think we are!
In one of the amazing studies in the book he shows for instance that the way we ‘frame’ something (p. 41) often determines how others are going to take it (remember Tom Sawyer and how he got his friends to paint that wall? For classroom management purposes, this is crucial; if we introduce activities saying ‘Now, this may hurt a little...’ chances are students are going to feel the pain!)
This leads to the hugely important subject – expectations: quick Q: would you like a beer with a drop of balsamic vinegar in it? (p. 159) A: It depends on whether you know it in advance or not! If you do, chances are you are going to dislike it. Expectations colour perceptions. How many times has this prejudiced us against certain students?
Ariely’s interests range from beverages to education. Here is another Q for you: which students have better results: those who are free to choose their own deadlines, or those where the professor ‘democratically’ decides for everyone? Incredibly, it is the latter! (p. 115) This finding may go against our cherished beliefs, but in fact it ties in very smoothly with notions of ‘ego depletion’ (Baumeister). The very process of deciding exhausts us, with the result that we are both more stressed and produce poorer-quality work.
Ariely writes in the simple, effortless and straightforward style that you find among people with a real command of their subject. Rather than bombarding the reader with studies and facts, he goes through each experiment in detail, ensuring that the reader manages to grasp the key concept in all its fine details. He then goes on to consider the possible applications of the findings in various fields of life – not just work. Yet what I like best about this book is that he also uses examples from his own life – sometimes funny, sometimes poignant.
OK – now here is one last idea from the book: a little ‘conjuring trick’ for shamelessly manipulating students (pp 9 – 10): You give them a choice for homework: they can read a long article or they can write a short essay. But you really want them to write that essay. Piece of cake – you give them a third option; writing an even longer text! Now, nobody is going to choose that, right? Yes, but because the short essay is better than the long one, students also assume it’s preferable to the article too! Brilliant!! :-)
Images in this review
Customer image
Customer image
10 people found this helpful
Report abuse
MattB88
5.0 out of 5 stars A fantastic insight into the human mind
Reviewed in the United Kingdom on 14 July 2020
Verified Purchase
Report an issue

Does this item contain inappropriate content?
Do you believe that this item violates a copyright?
Does this item contain quality or formatting issues?