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Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose Paperback – 7 November 2011
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Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views.
Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time.
Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?
In business, it doesn't matter what you do, it matters WHY you do it.
Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.
Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?
Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.
From the Publisher
Start With Why
Start With Why is for those who want to inspire others and for those who want to find someone to inspire them.
Simon's autograph comes on a removable bookplate that is mounted on the inside front cover, alongside a quote from Simon.
A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book ― Forbes
One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes
A powerful and penetrating exploration of what separates great companies and great leaders from the rest
Reading Start With Why again reminded me why it's so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life -- Sir Richard Branson, founder of the Virgin Group
One of the most incredible thinkers of our time. Someone who has influenced the way I think and act every day. -- Steven Bartlett, Investor, BBC Dragon and host of The Diary of a CEO podcast
- ASIN : 0241958229
- Publisher : Penguin (General UK); 1st edition (7 November 2011)
- Language : English
- Paperback : 256 pages
- ISBN-10 : 9780241958223
- ISBN-13 : 978-0241958223
- Dimensions : 13 x 1.8 x 19.7 cm
- Best Sellers Rank: 144 in Books (See Top 100 in Books)
- Customer Reviews:
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Audible has a better return policy than Kindle.
By the end of it I thought I was just reading the same thing over and over again so if I had the choice, I wouldn't have bought it and left after reading the sample.
To answer the question above, if you want to start a business or currently work as a sales person, i do recommend it if you don't however im not entirely sure if this is the purchase to make.
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I find it funny that a book about WHY missed out on mentioning something called, "The theory of 5 Whys"- Look it up, it is something a lot of companies use to brainstorm problems. It also has no comment on Friedrich Nietzsche - "He who has a WHY to live for can bear almost any HOW." I believe what applies to life also eventually applies to business life.
And as it is a business book, its only focus is on the importance of WHY in businesses and large scale social movements. There is no example of how this concept affects and benefits an individual on a more personal scale - i.e. in relationships, health, etc. Chapter 13 - where the author shares his own story of arriving at this concept is the only place where he has touched on it in a lukewarm manner. Though, I believe there is another book follow-up book called 'Find Your Why' for the same purpose. If you are looking for a personal WHY, do read Stephen Covey's - The 7 Habits of Highly Effective People.
Should you read the book, if you have watched the TED talk?
- Yes, if you are looking for more detailed examples and studies and researches. Though a lot of it is focused on Apple and Southwest Airlines and Walmart.
- No, if you already have a clear sense of WHY in everything you think, say and do. (i.e. self-awareness)
[I bought a paperback version by Portfolio Penguin, and the fonts, binding and print are all okay]
Ärgerlich ist, dass der Inhalt des Buches auf 20 Seiten gepasst hätte und dass es keinerlei Anleitung gibt, wie der Leser, denn für sich selbst das Why/How/What definieren kann. Dafür muss man wohl einen überteuerten Workshop von Sinek buchen. Fazit: 20% interessante Gedanken, 80% aufgeblasene Zeitverschwendung.