Summary of Start with Why by Simon Sinek: Includes Analysis Audible Audiobook – Unabridged

Instaread Summaries (Author), Dwight Equitz (Narrator), Instaread (Publisher)

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Start with Why by Simon Sinek is a self-help book for business leaders seeking ways of gaining authenticity through a focus on their purpose.

Most companies rely on manipulations to attract customers and employees; they use short-term motivators that do not inspire or encourage loyalty. Customers who are not inspired will stop buying the product as soon as the company cannot keep up the manipulative strategies, and employees are less motivated and less productive when they are not inspired.

Instead of strategies based on keeping up with competitors and metrics meant to determine the company's basic productivity, companies should form strategies that advance its purpose, or its "why" and find metrics that measure "how" the company advances that "why". Only with a firm idea of why the company does its work and how it intends to fulfill that purpose can employees then decide what to do at work.

Please note: This is key takeaways and analysis of the book and not the original book.

Listening Length

28 minutes
Author

Instaread Summaries
Narrator

Dwight Equitz
Audible release date

27 September 2016
Language

English
Publisher

Instaread
ASIN

B01LWNHZNN
Version

Unabridged
Program Type

Audiobook
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Product details

Listening Length	28 minutes
Author	Instaread Summaries
Narrator	Dwight Equitz
Audible.com.au Release Date	27 September 2016
Publisher	Instaread
Program Type	Audiobook
Version	Unabridged
Language	English
ASIN	B01LWNHZNN
Best Sellers Rank	16,179 in Audible Books & Originals (See Top 100 in Audible Books & Originals) 85 in Marketing (Audible Books & Originals) 156 in Brand Management 234 in Business Management (Audible Books & Originals)

Customer reviews

5 star		59%
4 star		14%
3 star		14%
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1 star		13%

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Top reviews from other countries

Koenraad

A fast read saves time

Reviewed in the Netherlands on 24 May 2019

Verified Purchase

Rather than spending half a day reading the whole book, twelve takeaways will also pass the idea. The ideas do appeal me.

Review

Very disappointed.. false description.. it's a 25 pages book not worth its price

Reviewed in India on 1 December 2017

Verified Purchase

Don't ever purchase it.. Not worth its price.. Book description says summary but the book has a very small abstract.. It's is a 25 pages book, you will regret after spending money.

One person found this helpful

Charles A. Ray

Success requires focusing on what really matters

Reviewed in the United States on 16 September 2016

Verified Purchase

Too many enterprises focus on the competition, or following popular trends, but according to author, Simon Sinek, the most successful companies develop strategies that advance their purpose, or ‘why.’ These companies inspire customer loyalty and get employee buy-in, and often become leaders in their field.
Summary of Start With Why by Simon Sinek from Instaread is a comprehensive analysis of a self-help book for business leaders who are seeking ways to gain authenticity through a focus on the main purpose of their organization. This brief summary discusses the main themes of the book and gives a good idea of the book’s contents and overall worth. It contains many references that buttress the author’s arguments.
This is a worthwhile investment, a kind of Cliff Notes for book buyers that is an invaluable aid to winnowing through the many books that are available for purchase.
I received a complimentary copy of this book in exchange for an unbiased review.

2 people found this helpful

William A. Miller II

Short, concise and delivers a bulls eye

Reviewed in the United States on 26 February 2019

Verified Purchase

This summary truly delivers on WHY!
There is absolutely nothing I can disagree with on this content. And as a summary it delivers all the information in a useful manner with no fluff to slow you down. This was truly a learning experience delivered in about half an hour, and was well worth the time I invested to read it.

2 people found this helpful

Robert Steven Thomas

ARE YOUR COMPANY'S SALES TANKING ???

Reviewed in the United States on 14 September 2016

Verified Purchase

This is an overview of the actual book “Start With Why.“ Kind of like an abbreviated ‘Cliff's Notes’ for the FULL book. It provides a potential reader enough information regarding the book’s content to determine if we want to invest the extra money and time to actually buy and read the entire book. This is yet another individual's personal 'take' on how modern business entrpreneurs, owners and top mangement can use new strategies (the author submits) to improve sales and company identification with its customers. This brief overview will list most major points so that you can see if the book contains information that might be a good fit for you personally. At .99 cents, this summary is a good value, which is one of the reasons I have personally found “Instaread” to be a useful service.

One person found this helpful

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