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Testing Business Ideas: A Field Guide for Rapid Experimentation Paperback – Illustrated, 25 October 2019
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A practical guide to effective business model testing
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.
Testing Business Ideas uses an engaging 4-color format to:
- Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
- Close the knowledge gap between strategy and experimentation/validation
- Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas
A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
From the Publisher
Ready to reinvent your organization? Get inspired with the uniquely visual, always innovative Strategyzer series:
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Business Model Generation teaches you how to systematically understand, design, and differentiate your business model.
Value Proposition Design: How to Create Products and Services Customers Want
Value Proposition Design helps you tackle a core challenge of every business—creating compelling products and services customers want to buy.
Testing Business Ideas: A Field Guide for Rapid Experimentation
Testing Business Ideas explains how to increase the success of any venture by providing a practical guide to rapid experimentation.
The Invincible Company: How to Constantly Reinvent Your Organization
The Invincible Company shows how any organization can become unstoppable by managing a portfolio of existing businesses and by simultaneously exploring a pipeline of potential new growth engines.
From the Publisher
David J. Bland Author and founder based in Silicon Valley who helps companies find growth using ?Lean Startup? methods, design thinking, and business model innovation.
Alex Osterwalder Lead author of the international bestsellers Business Model Generation and Value Proposition Design; #7 on the ?Thinkers 50? list; passionate entrepreneur; and in-demand speaker.
From the Inside Flap
Your #1 job as an innovator, entrepreneur, or corporation is to test your business ideas to reduce the risk of failure.
Seven out of ten new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of the global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
You’ll learn the process, design your first experiment, and start testing business ideas. If you’re already familiar with testing, you can boost your skills with the extensive library of tests. Lastly, you'll learn to scale testing systematically in your organization through ceremonies and shared language. It’s time to move past opinions and bulletproof your ideas with evidence today.
- Publisher : Wiley; 1st edition (25 October 2019)
- Language : English
- Paperback : 368 pages
- ISBN-10 : 1119551447
- ISBN-13 : 978-1119551447
- Dimensions : 23.88 x 2.29 x 18.8 cm
- Best Sellers Rank: 13,836 in Books (See Top 100 in Books)
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Top reviews from Australia
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Also, the book is quite bulky in size makes it difficult to carry.
Top reviews from other countries
My biggest complain is the paper. It is so flimsy you can see previos pages. Feels translucent and colours are somewhat less striking.
My guess is the printer tried to accommodate 50 pages in the previous size and weight, but in the end is just a low quality print what you get in your shelf.
If you are into books, this one will disappoint you, specially if you own the previous one.
Reviewed in the United Kingdom on 5 January 2021