In my 2nd year of uni, I did a group project that tested the absorbency of different paper towels using different substances and this was the clear winner. I haven't used another product since.
Its a great product and can be used both wet and dry. I often use it in place of a cloth and can rinse and re-use the paper towel with no breakage. I love that it comes with no patterns and that its not a multi-ply product as there is no chance of the layers coming together. It's thick, absorbent and definitely worth paying a little extra.