I use the regular Vivo paper towel normally, but didn't realise how good the Eco Vivo Paper Towel. The feel is the same as the usual one, it's just as strong and just as absorbent. I thought it would feel more rough due it being made from bamboo, but it really doesn't. It also comes in paper packaging rather than plastic, so that makes it even more enviroment. I love this product and will continue to buy this one from now on. I am quite impressed, even though I was a little sceptical at first.