For health reasons I've made the switch to sugar free soft drinks and having been familiar with the taste of the regular version of Kirk's Lemon Squash I was pleasantly surprised to find the sugar-free version tasting virtually identical to the regular version, without any of the artificial sweetener aftertaste I typically expect from sugar free drinks. The fact that it's also both delicious and cheap makes it a great purchase if you want a sugarless alternative to regular soft drinks.