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El libro rojo de las marcas: Cómo construir marcas de éxito Mass Market Paperback – 5 June 2006

4.5 out of 5 stars 64 ratings

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About the Author

Luis Bassat (Barcelona, 1941) empezó vendiendo televisores a domicilio mientras estudiaba Ciencias Económicas. Muy pronto, a los 25 años, creó su propia agencia de publicidad, y convirtió las hojas de afeitar Filomatic, que fabricaba su familia, en una auténtica pesadilla para la gran multinacional Gillette.


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Product details

  • Publisher ‏ : ‎ DEBOLSILLO; 001 edition (5 June 2006)
  • Language ‏ : ‎ Spanish
  • Mass Market Paperback ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 8483460386
  • ISBN-13 ‏ : ‎ 978-8483460382
  • Dimensions ‏ : ‎ 12.5 x 1.4 x 19 cm
  • Customer Reviews:
    4.5 out of 5 stars 64 ratings

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4.5 out of 5 stars
4.5 out of 5
64 global ratings

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Rubén
5.0 out of 5 stars Toda una referencia en la publicidad
Reviewed in Spain on 8 October 2020
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Jorge J. Rolo
5.0 out of 5 stars Libro rojo de las marcas: Un must read para publicistas
Reviewed in Spain on 4 July 2017
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5.0 out of 5 stars Libro rojo de las marcas: Un must read para publicistas
Reviewed in Spain on 4 July 2017
Este libro es un "Must Read" del género sobretodo por lo que Luis Bassat representa para el mundo de la publicidad.

Una explicación resumida de lo que representa una Marca. Cómo se crean, cómo viven y cómo se transforman.

Me parece un libro interesante con conceptos básicos muy enfocado a no iniciados en el mundo de la publicidad y las agencias. Aunque peca un poco de autobombo de su propia agencia y puede llegar a hacerse pesado para los que conocemos un poco más el mundillo de la publicidad y la comunicación. Por último crea un capítulo basado en Internet y las nuevas tecnologías, que ya desde su nacimiento estaba anticuado, pero se nota un saber y una intuición hacia como ésta cambiaría la forma de hacer de una Agencia, tal y como hemos visto en los últimos años.
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Ju@nmi
4.0 out of 5 stars Buen libro en general
Reviewed in Spain on 28 July 2020
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Alfredo Cortés
5.0 out of 5 stars libro imprescindible publicidad
Reviewed in Spain on 14 April 2017
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Cliente Amazon
5.0 out of 5 stars Bassat es un genio
Reviewed in Spain on 21 December 2018
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