Top critical review
There is a lot of good stuff in here, but it’s about 2-3 times longer than it needs to be
Reviewed in Australia on 29 October 2020
There are many truths in here, and as is the usual for Simon Sinek, it’s all very well written. There are 2 major flaws however that keep this book from deserving another star: 1) it’s way too long. 2) some of the explanations, especially on the neuroscience side, are shaky at best.
He simplifies things to make a point, he makes assertions that should be opinions to make a point. It’s fine to do this in conversation, but not so much in a book that attempts to educate. It’s also not necessary: the points he’s making don’t need artifice to resonate.